The GP JOULE Arena is always darkened before kick-off. The run-in ceremony begins, which has included a trailer for years - as a visual and acoustic accompaniment to the SG Flensburg-Handewitt team line-up. This film, which is always worth seeing, is produced anew for each season.
The team arrives in the dressing room. "Flensburg! Flensburg!" The noise from the North Stand reaches the players' retreat. "We wanted to visualize how the atmosphere is transferred to the team when they are in the hot phase of match preparation and the spark of "Hölle Nord" is transferred to the players," SG Marketing Manager Sebastian Kipp explains the idea for the new in-run trailer. The realization was carried out with agency partner HOCHZWEI and its sister company bewegtbild. The concept was ready when preparations for the new season began in the summer. It was ten o'clock on Media Day when the team photo was taken and the first stage of the in-run trailer was on the agenda. Players and coaches strode into the dressing room and made their way to the team circle. It was warm - and made even warmer by the light and fog. Sweat was flowing like a real training session.
