Schleswig-Holstein's gaming company becomes the new premium partner of the Bundesliga handball team. The partnership will be officially unveiled at the SG's home game against MT Melsungen in April at the GP JOULE Arena.
The partnership is designed for the long term and is based on a strong regional presence. From the 2026/27 season, the collaboration will also become more visible on the SG's arena pitch.
One element of the partnership is the naming of the east stand in the GP JOULE Arena, which will be known as the "LOTTO Schleswig-Holstein Tribüne" in future. In addition, LOTTO Schleswig-Holstein will be present in various SG communication channels.
Holger Glandorf, Managing Director of SG Flensburg-Handewitt, says: "With LOTTO Schleswig-Holstein, we have gained a strong partner from the region who shares our values and our commitment to the state of Schleswig-Holstein. We are very much looking forward to the collaboration and the joint projects."
Jessica Witthaus, Managing Director at LOTTO Schleswig-Holstein, added: "We are delighted to support SG Flensburg-Handewitt as a strong partner whose sporting values such as team spirit, a sense of responsibility and commitment also characterize our company. Sport is a valuable factor for cohesion in society and for working together and has therefore always been a special concern for us."
About LOTTO Schleswig-Holstein:
LOTTO Schleswig-Holstein is the gaming company in and for Schleswig-Holstein. The company has been offering lotteries and betting on behalf of the state of Schleswig-Holstein for over 75 years and generates an annual turnover in the hundreds of millions. An attractive range of games - without losing sight of its social responsibility for safe and reputable gambling - is crucial for the company. The state receives around 40% of the gaming revenue generated by the company. This amounts to over 120 million euros annually for sports, cultural, welfare and nature projects in Schleswig-Holstein. With its sales network of over 600 sales outlets in the state and its website www.lotto-sh.de, the company can be reached anywhere in Schleswig-Holstein. At its headquarters in Kiel, LOTTO Schleswig-Holstein is constantly working on new ideas to further optimize its products with a team of around 95 employees. The focus is always on developing and using the latest technologies and the highest security standards in order to continue to be a strong partner for the state and the people who live here in the future.