This partnership is special in several ways: SG is the first-ever handball club with which this internationally active company has entered into a partnership. Until now, Kumho Tire has been known primarily for its involvement in international soccer sponsorship.
With Kumho Tire, SG welcomes a new premium partner that is represented in more than 180 countries and is known worldwide for quality, innovation, and performance. The new partnership underscores SG Flensburg-Handewitt’s visibility beyond national borders and, at the same time, demonstrates that handball is becoming an increasingly attractive sponsorship platform for globally active companies.
The collaboration creates numerous opportunities to raise the visibility of the Kumho Tire brand within the SG community and to jointly generate new momentum for fans, customers, and business partners. At the same time, the partnership reflects a shared understanding of passion, peak performance, and sustainable development—values that define both elite sports and an internationally successful company.
“In SG Flensburg-Handewitt, we have found a partner that stands for top-level handball, passion, and a strong international presence. The fact that this is our first partnership in handball with the SG makes this collaboration particularly special for us. We look forward to making a successful impact together and becoming part of the SG family,” says Thomas Schlich, Head of Sales & Marketing at Kumho Tire Europe GmbH
Holger Glandorf, Managing Director of SG Flensburg-Handewitt, is also looking forward to the collaboration with great anticipation: “We’re proud that a global company like Kumho Tire has decided to get involved in handball and has chosen the SG to partner with. The partnership sends a strong signal about our club’s development and shows that the SG remains an attractive partner for international brands. Our ambitions and goals align perfectly, so I see tremendous added value for everyone involved.”