SG Flensburg-Handewitt and the Flensburg Brewery are expanding their partnership and extending their collaboration for another three years.
SG Flensburg-Handewitt and the Flensburg Brewery are continuing their long-standing partnership. With this contract extension, the historic brewery reaffirms its strong commitment to the club and the region. As part of the expanded partnership, the well-known FLENS logo is returning to SG Flensburg-Handewitt’s away jersey.
A Partnership Rooted in a Shared Home
For many years, SG Flensburg-Handewitt and the Flensburg Brewery have stood for excellence, passion, and deep roots in the north. The recently agreed-upon extension of their partnership underscores their shared commitment to positively representing the region beyond its borders.
For Holger Glandorf, managing director of SG Flensburg-Handewitt, the contract extension symbolizes the close connection between two strong regional brands: “The Flensburg Brewery is far more than just a sponsor. It is a true flagship of our region and has been an important partner at our side for many years. The fact that FLENS is continuing its commitment for the long term and will once again be featured on our jerseys in the future sends a strong signal to the SG, our fans, and the entire Flensburg handball community. This partnership stands for trust, identification, and our shared connection to our home region.”
The Flensburg Brewery also views the continuation of this collaboration as a clear commitment to the region.
Jörn Schumann, Managing Director of the Flensburg Brewery, explains: “This brings together two brands that are known far beyond the region. We’re united not only by a long-standing partnership, but above all by our shared responsibility for our hometown. That’s why we’re very pleased to continue our commitment and, especially with our return to the away jersey, to once again be a clearly visible part of the SG family in the future.”