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20.07.2026 - Some stories can't be planned. They develop over decades.

The wave that carries Flensburg.

A club like SG Flensburg-Handewitt doesn’t grow by chance. It grows out of a region that thrives on water. Out of people who stand together. Out of a community that has shaped handball far beyond Flensburg’s borders. That’s exactly the story told by this season’s new jerseys.

To mark the start of the new season, SG Flensburg-Handewitt, together with its official equipment supplier hummel, is unveiling the new home, away, and goalkeeper jerseys for the 2026–27 season. At the heart of the new design is an element that has always connected the region and the club: the wave. Inspired by the Flensburg Fjord, the new jerseys tell the story of a unique region, its people, and a club that stands for unity, passion, and handball at the highest level far beyond the city limits. The partnership with the Danish sports and lifestyle brand hummel is now entering its fourth season together.

The wave is more than just a pattern.

It represents the first and second waves for which the SG has been known for years for its fast-paced handball. It’s the wave of euphoria in the stands when “Hölle Nord” (Hell of the North) roars. It’s the flood of goals on the court and, taken as a whole, symbolizes unity. Above all, however, it stands for the eighth man—for the fans who have carried the team for generations.

Because every wave begins with a movement. And every movement is created together.

Even in the details, the new jerseys tell the story of their home. The coordinates of Flensburg on the sleeve serve as a reminder of where it all began. The hanging shoes in the historic old town and the slogan “Once Flensburg—Always Flensburg” on the back of the neck represent the connection to the region and its people.

The home jersey features a classic blue color, accented with subtle light blue wavy lines and understated red accents on the collar, shoulder seams, and hem. White sponsor logos, names, and jersey numbers provide a clear contrast.

The away jersey draws on the same design language but puts a new spin on it: the rougher wave pattern really stands out against the white background. Dark blue lettering and red accents highlight the SG’s distinctive character.

The goalkeeper jersey comes in a dark red. The subtle wave pattern is rendered in a tone-on-tone design, giving the jersey a powerful sense of depth. Here, too, the details connect the team to its home.

“A jersey is much more than just our game uniform. It’s a symbol of our club’s identity and of our close connection to our region. With the wave design, we’re drawing on something that has always defined Flensburg and the SG: the fjord, the sense of community, and the energy that drives us. Together with hummel, we’ve created a jersey that highlights our roots while also looking toward the future,” says SG Managing Director Holger Glandorf, describing the new jersey.

“The new SG jerseys for the 2026–27 season exemplify the values that define the SG and that hummel, as a long-standing partner, also stands for: a connection to our roots and the commitment to successfully shape the future with the greatest ambition, both on and off the court. Both visually and functionally, players, fans, and supporters can look forward to high-quality uniforms that impressively reflect the SG’s identity,” adds Christopher Bruns, Pro Club Manager for Germany, Austria, and Switzerland at hummel.

The new jerseys thus represent more than just a new season. They represent Flensburg—a region between wind and water, a team that never plays alone, and the people who have supported the club for decades.

The new home and away jerseys, as well as the goalkeeper jersey, will be available starting July20, 2026, at 10:00 a.m. at Intersport Hans Jürgensen stores, at 1:00 p.m. at the SG Fanshop, and online at www.sg-fanshop.com.

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